This flagship store was individual in its look & feel within the Primark Group yet still through to the brand. All floors within the retail areas were polished concrete with a specific aggregate sourced in Germany to create the desired finish while the staff areas were all complete with varying vibrant colours of vinyl.

Digital navigation guiding you around the store is by way of 55inch to 75inch Samsung screens, strategically located and integrated within mesh totems. These screens also keep the customer upto date with the current available trends within the store via video advertising.

Newly designed store specific atrium lighting was installed with integral Barrisol and Patterned Alucabond panelling. This theme followed down into the large window beds with the rear wall of the window beds created with fixed metallic white gold alucobond finished with a striking pattern with feature lighting frames standing just proud and all controlled by RGB to allow for colour changing or sequencing of the lights.

The 2 new mall facades were complete in a flamed stone surround with an integrated aqua strip light with "book end" columns featuring individual letters cut into the stone forming the Primark sign.